What’s the common thread running through the past half-decade of Bush’s presidency? What’s the nexus between the Swift-boating of Kerry, the Swift-boating of Murtha, and the guilt-by-association between Democrats and terrorists? Why has a seemingly endless string of administration scandals faded into oblivion? Why do Democrats keep losing elections? It’s this: the traditional media, the trusted media, the “neutral” media, have become the chief delivery mechanism of potent anti-Democratic and pro-Bush storylines. And the Democratic establishment appears to be either ignorant of this political quandary or unwilling to fight it.
What’s so dumbfounding to progressive netroots activists, who clearly see the role of the traditional media in perpetuating these storylines – and are taking concrete action (here, here, and here) to remedy the problem – is that Democratic politicians, strategists, and surrogates have internalized these narratives and play into them, publicly wringing their hands over how to fix their “muddled” message, how to deal with Bush’s “strength” on national security, how to talk about “values.”
It’s become a self-fulfilling cycle, with Democrats reinforcing anti-Dem myths because they can’t imagine any other explanation for the apparent lack of resonance of their message. Out of desperation, they resort to hackneyed, focus-grouped slogans in a vain attempt to break through the filter.
It’s simple: if your core values and beliefs and positions, no matter how reasonable, how mainstream, how correct, how ethical, are filtered to the public through the lens of a media that has inoculated the public against your message, and if the media is the public’s primary source of information, then NOTHING you say is going to break through and change that dynamic. Which explains, in large measure, the Dems’ sorry electoral failures.
To illustrate the power of the media to shape public opinion, simply imagine what would happen if the cable nets and the print media and the elite punditocracy treated the warrantless spying scandal with the same round-the-clock intensity as the Swift-boating of Kerry or the Natalee Holloway disappearance. Suppose Lewinsky-style headlines blared about impeachment and presidential law-breaking. Suppose the question of the day on every cable net was, “Should Bush be impeached for violating the Constitution?” The media can create a crisis — and can squelch one. The media can deliver narratives, they can frame events, they can shape the way Americans see the political landscape. A disproportionate amount of power is wielded by a handful of opinion-shapers, and when these individuals tell America a story that favors the right and marginalizes the left, the remedies are few…
It’s worth your time to read it all.